The evolution of social media has done wonders to the creative capacity of the world. Because of the usage of social media, the artistic explosion throughout the world has increased dramatically because there was a new way to spread one's old artwork without the necessity of expensive advertising. Through the possibility of "viral" marketing, one can come to gain many followers in a short amount of time. And even without viral marketing, one can still gradually accumulate followers to support their artistic endeavors.
Many of the creativity promoted by social media can be found on the sites of YouTube, various blogging sites, and even FaceBook. Many people have found ways to create a living for themselves off of the social media provided by YouTube. YouTubers like nigahiga, PewDiePie, and collegehumor decided to focus all their efforts on creating videos of whatever they wanted to provide viewers a source of entertainment. Eventually the following grew larger because of word of mouth - essentially free marketing. Now, these individuals are making a living off creating videos of choices for viewers to life, all because of YouTube fostering their creativity.
Additionally, blog sites have many ways of fostering creativity. Blog sites can be used to share advice about anything at all, can be used to share food recipes, artistic drawings, and more. These bloggers can then gain followers based on the interest of the viewers.
Lastly, FaceBook has recently become a huge component of creativity in social media. Now that pages can be made of anything imaginable, that sets the floor for basically anything anyone wants to express. Through a quick search using FaceBook's search function, their page can be found in a matter of seconds.
The bottom line is, social media has definitely revolutionized the world in terms of available displays of individual creativity. From up and coming music producers and singers, to possibly the next Michelangelo, through social media the next famous person is just a few virtual clicks away.
http://www.newyorker.com/archive/2005/01/10/050110crmu_music
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